Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
287696
RGB
40, 118, 150
HSL
197, 58%, 37%
HSB
197, 73%, 59%
CMYK
73, 21, 0, 41
LAB
46, -16, -25
LCH
46, 29, 237
OKLCH
0.53, 0.09, 229
XYZ
13, 16, 31
LUV
46, -28, -33
HWB
197, 16%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.