Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2877AA
RGB
40, 119, 170
HSL
204, 62%, 41%
HSB
204, 76%, 67%
CMYK
76, 30, 0, 33
LAB
47, -11, -35
LCH
47, 36, 253
OKLCH
0.55, 0.11, 242
XYZ
15, 17, 40
LUV
47, -27, -50
HWB
204, 16%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.