Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2877CC
RGB
40, 119, 204
HSL
211, 67%, 48%
HSB
211, 80%, 80%
CMYK
80, 42, 0, 20
LAB
49, 0, -52
LCH
49, 52, 270
OKLCH
0.57, 0.15, 254
XYZ
18, 18, 60
LUV
49, -26, -77
HWB
211, 16%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.