Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2878E7
RGB
40, 120, 231
HSL
215, 80%, 53%
HSB
215, 83%, 91%
CMYK
83, 48, 0, 9
LAB
50, 8, -64
LCH
50, 65, 277
OKLCH
0.59, 0.18, 258
XYZ
22, 20, 78
LUV
50, -25, -97
HWB
215, 16%, 9%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.