Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
287ADA
RGB
40, 122, 218
HSL
212, 71%, 51%
HSB
212, 82%, 85%
CMYK
82, 44, 0, 15
LAB
50, 2, -57
LCH
50, 57, 272
OKLCH
0.58, 0.17, 255
XYZ
20, 19, 69
LUV
50, -26, -86
HWB
212, 16%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.