Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
287BCA
RGB
40, 123, 202
HSL
209, 67%, 47%
HSB
209, 80%, 79%
CMYK
80, 39, 0, 21
LAB
50, -3, -49
LCH
50, 49, 266
OKLCH
0.57, 0.14, 251
XYZ
19, 19, 59
LUV
50, -27, -73
HWB
209, 16%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.