Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
287BD7
RGB
40, 123, 215
HSL
212, 69%, 50%
HSB
212, 81%, 84%
CMYK
81, 43, 0, 16
LAB
50, 1, -55
LCH
50, 55, 271
OKLCH
0.58, 0.16, 254
XYZ
20, 20, 67
LUV
50, -27, -83
HWB
212, 16%, 16%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.