Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
287CC0
RGB
40, 124, 192
HSL
207, 66%, 45%
HSB
207, 79%, 75%
CMYK
79, 35, 0, 25
LAB
50, -7, -43
LCH
50, 44, 261
OKLCH
0.57, 0.13, 248
XYZ
18, 19, 53
LUV
50, -28, -64
HWB
207, 16%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.