Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
287CD8
RGB
40, 124, 216
HSL
211, 69%, 50%
HSB
211, 81%, 85%
CMYK
81, 43, 0, 15
LAB
51, 1, -55
LCH
51, 55, 271
OKLCH
0.58, 0.16, 254
XYZ
20, 20, 68
LUV
51, -27, -83
HWB
211, 16%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.