Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
287D8B
RGB
40, 125, 139
HSL
188, 55%, 35%
HSB
188, 71%, 55%
CMYK
71, 10, 0, 45
LAB
48, -22, -15
LCH
48, 27, 215
OKLCH
0.55, 0.08, 211
XYZ
13, 17, 27
LUV
48, -31, -19
HWB
188, 16%, 45%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.