Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
287D9C
RGB
40, 125, 156
HSL
196, 59%, 38%
HSB
196, 74%, 61%
CMYK
74, 20, 0, 39
LAB
48, -18, -24
LCH
48, 30, 234
OKLCH
0.55, 0.09, 227
XYZ
14, 18, 34
LUV
48, -30, -33
HWB
196, 16%, 39%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.