Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2880DB
RGB
40, 128, 219
HSL
211, 71%, 51%
HSB
211, 82%, 86%
CMYK
82, 42, 0, 14
LAB
52, -1, -55
LCH
52, 55, 269
OKLCH
0.60, 0.16, 253
XYZ
21, 21, 70
LUV
52, -28, -83
HWB
211, 16%, 14%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.