Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
288197
RGB
40, 129, 151
HSL
192, 58%, 37%
HSB
192, 74%, 59%
CMYK
74, 15, 0, 41
LAB
50, -21, -20
LCH
50, 29, 223
OKLCH
0.56, 0.09, 218
XYZ
14, 18, 32
LUV
50, -32, -26
HWB
192, 16%, 41%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.