Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
288796
RGB
40, 135, 150
HSL
188, 58%, 37%
HSB
188, 73%, 59%
CMYK
73, 10, 0, 41
LAB
51, -24, -16
LCH
51, 29, 214
OKLCH
0.58, 0.09, 210
XYZ
15, 20, 32
LUV
51, -34, -20
HWB
188, 16%, 41%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.