Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28899C
RGB
40, 137, 156
HSL
190, 59%, 38%
HSB
190, 74%, 61%
CMYK
74, 12, 0, 39
LAB
52, -24, -19
LCH
52, 30, 218
OKLCH
0.58, 0.09, 214
XYZ
16, 21, 35
LUV
52, -35, -24
HWB
190, 16%, 39%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.