Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2889CA
RGB
40, 137, 202
HSL
204, 67%, 47%
HSB
204, 80%, 79%
CMYK
80, 32, 0, 21
LAB
54, -11, -42
LCH
54, 44, 256
OKLCH
0.61, 0.13, 243
XYZ
20, 23, 59
LUV
54, -32, -63
HWB
204, 16%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.