Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2889FF
RGB
40, 137, 255
HSL
213, 100%, 58%
HSB
213, 84%, 100%
CMYK
84, 46, 0, 0
LAB
57, 6, -68
LCH
57, 68, 275
OKLCH
0.64, 0.20, 256
XYZ
28, 26, 98
LUV
57, -29, -105
HWB
213, 16%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.