Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
288DE8
RGB
40, 141, 232
HSL
208, 81%, 53%
HSB
208, 83%, 91%
CMYK
83, 39, 0, 9
LAB
57, -4, -55
LCH
57, 55, 266
OKLCH
0.63, 0.16, 251
XYZ
25, 25, 80
LUV
57, -32, -84
HWB
208, 16%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.