Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
288DEB
RGB
40, 141, 235
HSL
209, 83%, 54%
HSB
209, 83%, 92%
CMYK
83, 40, 0, 8
LAB
57, -3, -56
LCH
57, 57, 267
OKLCH
0.63, 0.17, 251
XYZ
25, 25, 82
LUV
57, -31, -87
HWB
209, 16%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.