Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
288ED0
RGB
40, 142, 208
HSL
204, 68%, 49%
HSB
204, 81%, 82%
CMYK
81, 32, 0, 18
LAB
56, -12, -43
LCH
56, 44, 255
OKLCH
0.62, 0.13, 243
XYZ
22, 24, 63
LUV
56, -33, -64
HWB
204, 16%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.