Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
288FFD
RGB
40, 143, 253
HSL
211, 98%, 57%
HSB
211, 84%, 99%
CMYK
84, 43, 0, 1
LAB
58, 2, -64
LCH
58, 64, 271
OKLCH
0.65, 0.19, 254
XYZ
28, 27, 97
LUV
58, -31, -99
HWB
211, 16%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.