Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2893FA
RGB
40, 147, 250
HSL
209, 95%, 57%
HSB
209, 84%, 98%
CMYK
84, 41, 0, 2
LAB
59, -2, -61
LCH
59, 61, 269
OKLCH
0.66, 0.18, 252
XYZ
29, 28, 94
LUV
59, -33, -94
HWB
209, 16%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.