Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2897FD
RGB
40, 151, 253
HSL
209, 98%, 57%
HSB
209, 84%, 99%
CMYK
84, 40, 0, 1
LAB
60, -3, -60
LCH
60, 60, 267
OKLCH
0.67, 0.18, 251
XYZ
30, 30, 97
LUV
60, -34, -94
HWB
209, 16%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.