Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2898D7
RGB
40, 152, 215
HSL
202, 69%, 50%
HSB
202, 81%, 84%
CMYK
81, 29, 0, 16
LAB
59, -15, -42
LCH
59, 44, 251
OKLCH
0.65, 0.13, 239
XYZ
24, 28, 68
LUV
59, -36, -62
HWB
202, 16%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.