Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2899B2
RGB
40, 153, 178
HSL
191, 63%, 43%
HSB
191, 78%, 70%
CMYK
78, 14, 0, 30
LAB
58, -25, -22
LCH
58, 34, 222
OKLCH
0.63, 0.10, 217
XYZ
20, 26, 46
LUV
58, -39, -30
HWB
191, 16%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.