Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2899DE
RGB
40, 153, 222
HSL
203, 73%, 51%
HSB
203, 82%, 87%
CMYK
82, 31, 0, 13
LAB
60, -13, -45
LCH
60, 46, 254
OKLCH
0.65, 0.14, 242
XYZ
25, 29, 73
LUV
60, -36, -67
HWB
203, 16%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.