Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
289EE7
RGB
40, 158, 231
HSL
203, 80%, 53%
HSB
203, 83%, 91%
CMYK
83, 32, 0, 9
LAB
62, -13, -47
LCH
62, 48, 254
OKLCH
0.67, 0.15, 242
XYZ
28, 31, 80
LUV
62, -37, -71
HWB
203, 16%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.