Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28A1AA
RGB
40, 161, 170
HSL
184, 62%, 41%
HSB
184, 76%, 67%
CMYK
76, 5, 0, 33
LAB
60, -31, -15
LCH
60, 34, 205
OKLCH
0.65, 0.10, 203
XYZ
21, 29, 42
LUV
60, -42, -17
HWB
184, 16%, 33%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.