Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28A7CA
RGB
40, 167, 202
HSL
193, 67%, 47%
HSB
193, 80%, 79%
CMYK
80, 17, 0, 21
LAB
63, -25, -28
LCH
63, 38, 228
OKLCH
0.68, 0.12, 222
XYZ
25, 32, 61
LUV
63, -42, -40
HWB
193, 16%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.