Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28AADE
RGB
40, 170, 222
HSL
197, 73%, 51%
HSB
197, 82%, 87%
CMYK
82, 23, 0, 13
LAB
65, -21, -37
LCH
65, 42, 240
OKLCH
0.69, 0.13, 231
XYZ
28, 34, 74
LUV
65, -42, -54
HWB
197, 16%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.