Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28ACF2
RGB
40, 172, 242
HSL
201, 89%, 55%
HSB
201, 83%, 95%
CMYK
83, 29, 0, 5
LAB
66, -17, -45
LCH
66, 48, 250
OKLCH
0.71, 0.15, 239
XYZ
32, 36, 89
LUV
66, -41, -70
HWB
201, 16%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.