Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28AFC6
RGB
40, 175, 198
HSL
189, 66%, 47%
HSB
189, 80%, 78%
CMYK
80, 12, 0, 22
LAB
65, -30, -22
LCH
65, 38, 217
OKLCH
0.70, 0.11, 212
XYZ
26, 35, 59
LUV
65, -45, -30
HWB
189, 16%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.