Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28B4FD
RGB
40, 180, 253
HSL
201, 98%, 57%
HSB
201, 84%, 99%
CMYK
84, 29, 0, 1
LAB
69, -18, -47
LCH
69, 50, 250
OKLCH
0.73, 0.15, 238
XYZ
35, 40, 99
LUV
69, -43, -73
HWB
201, 16%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.