Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28BFDC
RGB
40, 191, 220
HSL
190, 72%, 51%
HSB
190, 82%, 86%
CMYK
82, 13, 0, 14
LAB
71, -32, -26
LCH
71, 41, 219
OKLCH
0.74, 0.12, 215
XYZ
32, 43, 74
LUV
71, -49, -36
HWB
190, 16%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.