Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28CBD5
RGB
40, 203, 213
HSL
183, 68%, 50%
HSB
183, 81%, 84%
CMYK
81, 5, 0, 16
LAB
74, -38, -17
LCH
74, 42, 204
OKLCH
0.77, 0.12, 202
XYZ
34, 48, 70
LUV
74, -54, -20
HWB
183, 16%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.