Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28D0DA
RGB
40, 208, 218
HSL
183, 71%, 51%
HSB
183, 82%, 85%
CMYK
82, 5, 0, 15
LAB
76, -39, -17
LCH
76, 43, 204
OKLCH
0.78, 0.13, 201
XYZ
36, 51, 74
LUV
76, -55, -21
HWB
183, 16%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.