Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
28D0DD
RGB
40, 208, 221
HSL
184, 73%, 51%
HSB
184, 82%, 87%
CMYK
82, 6, 0, 13
LAB
76, -38, -19
LCH
76, 43, 206
OKLCH
0.78, 0.13, 203
XYZ
36, 51, 76
LUV
76, -55, -23
HWB
184, 16%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.