Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
290405
RGB
41, 4, 5
HSL
358, 82%, 9%
HSB
358, 90%, 16%
CMYK
0, 90, 88, 84
LAB
5, 18, 6
LCH
5, 19, 19
OKLCH
0.19, 0.06, 24
XYZ
1, 1, 0
LUV
5, 13, 3
HWB
358, 2%, 84%
Pantone
Black C
Harmonies
Shades & tints
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