Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
290D09
RGB
41, 13, 9
HSL
8, 64%, 10%
HSB
8, 78%, 16%
CMYK
0, 68, 78, 84
LAB
7, 15, 7
LCH
7, 16, 27
OKLCH
0.20, 0.05, 30
XYZ
1, 1, 0
LUV
7, 11, 4
HWB
8, 4%, 84%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.