Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
291007
RGB
41, 16, 7
HSL
16, 71%, 9%
HSB
16, 83%, 16%
CMYK
0, 61, 83, 84
LAB
8, 13, 9
LCH
8, 16, 36
OKLCH
0.21, 0.05, 41
XYZ
1, 1, 0
LUV
8, 11, 5
HWB
16, 3%, 84%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.