Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
291A2D
RGB
41, 26, 45
HSL
287, 27%, 14%
HSB
287, 42%, 18%
CMYK
9, 42, 0, 82
LAB
12, 11, -10
LCH
12, 15, 318
OKLCH
0.25, 0.04, 319
XYZ
2, 1, 3
LUV
12, 5, -9
HWB
287, 10%, 82%
Pantone
Black C
Harmonies
Shades & tints
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