Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
291A32
RGB
41, 26, 50
HSL
278, 32%, 15%
HSB
278, 48%, 20%
CMYK
18, 48, 0, 80
LAB
12, 12, -13
LCH
12, 18, 312
OKLCH
0.25, 0.05, 312
XYZ
2, 1, 3
LUV
12, 4, -12
HWB
278, 10%, 80%
Pantone
Black C
Harmonies
Shades & tints
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