Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
291F3A
RGB
41, 31, 58
HSL
262, 30%, 17%
HSB
262, 47%, 23%
CMYK
29, 47, 0, 77
LAB
14, 10, -16
LCH
14, 19, 303
OKLCH
0.26, 0.05, 300
XYZ
2, 2, 4
LUV
14, 2, -15
HWB
262, 12%, 77%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.