Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
293A55
RGB
41, 58, 85
HSL
217, 35%, 25%
HSB
217, 52%, 33%
CMYK
52, 32, 0, 67
LAB
24, -1, -19
LCH
24, 19, 268
OKLCH
0.35, 0.05, 259
XYZ
4, 4, 9
LUV
24, -8, -22
HWB
217, 16%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.