Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
293C57
RGB
41, 60, 87
HSL
215, 36%, 25%
HSB
215, 53%, 34%
CMYK
53, 31, 0, 66
LAB
25, -1, -19
LCH
25, 19, 266
OKLCH
0.35, 0.05, 257
XYZ
4, 4, 10
LUV
25, -8, -22
HWB
215, 16%, 66%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.