Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
293D4F
RGB
41, 61, 79
HSL
208, 32%, 24%
HSB
208, 48%, 31%
CMYK
48, 23, 0, 69
LAB
25, -4, -14
LCH
25, 14, 254
OKLCH
0.35, 0.04, 246
XYZ
4, 4, 8
LUV
25, -9, -15
HWB
208, 16%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.