Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
293D55
RGB
41, 61, 85
HSL
213, 35%, 25%
HSB
213, 52%, 33%
CMYK
52, 28, 0, 67
LAB
25, -2, -17
LCH
25, 17, 262
OKLCH
0.35, 0.05, 254
XYZ
4, 4, 9
LUV
25, -9, -20
HWB
213, 16%, 67%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.