Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294158
RGB
41, 65, 88
HSL
209, 36%, 25%
HSB
209, 53%, 35%
CMYK
53, 26, 0, 65
LAB
26, -4, -17
LCH
26, 17, 257
OKLCH
0.37, 0.05, 248
XYZ
5, 5, 10
LUV
26, -10, -20
HWB
209, 16%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.