Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
294168
RGB
41, 65, 104
HSL
217, 43%, 28%
HSB
217, 61%, 41%
CMYK
61, 38, 0, 59
LAB
27, 1, -26
LCH
27, 26, 271
OKLCH
0.38, 0.07, 260
XYZ
5, 5, 14
LUV
27, -10, -32
HWB
217, 16%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.