Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29436B
RGB
41, 67, 107
HSL
216, 45%, 29%
HSB
216, 62%, 42%
CMYK
62, 37, 0, 58
LAB
28, 0, -27
LCH
28, 27, 270
OKLCH
0.38, 0.08, 259
XYZ
6, 6, 15
LUV
28, -11, -34
HWB
216, 16%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.